We are digital promotions experts, building the mechanics, websites and SMS services required to bring your sales promotion activity alive.
Working across a range of digital disciplines we specialise in developing and deploying the technical backends for our clients’ projects.
Our expertise has grown out of running on-pack Text To Win campaigns in the UK to encompass the full spectrum of multi-territory digital sales promotion campaigns.
Services
Dealing with all the technical aspects of running integrated campaigns over SMS and Online, we take complex mechanics and code them into promotions that are easy for consumers to understand and use.
100 Million Texts Handled
9000+ Campaigns Run
10 Million reach per week
£7 Million Worth Of Prizes Given Away
Power Media And Marketing Sector Leaderss
10 Million UK Resident Interactions
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Text To Win
Using SMS as the means of entering a promotion leverages the immediacy of a text. As a medium it is both personal and ubiquitous, offering a level of interactivity and measurability not seen in any other means of digital communication. Our expertise is firmly rooted in helping our clients realise the value of the text message as a sales promotions tool.
Data Capture
We build responsive and elegantly designed web pages to securely capture entrants’ and winners’ details ready for fulfillment in full accordance with the GDPR.
Unique Code Creation
Generating anything from 1,000 to 1 Billion unique reference numbers, our code creation platform guarantees that your unique codes will be duplicate-free and supplied in your required format.
Instant Win
We create instant win mechanics to our clients’ requirements, offering multiple prize tiers using open and closed moments along with lucky dips, depending on the objectives and constraints the promotion is operating under.
Our Work
We work with Media Companies, Marketing Agencies and Technology Companies.
Confidentiality to our clients is very important to us but does make it tricky to shout loudly about our accomplishments. However, we can give examples of the work we do.
Media
We work with national and regional newspaper groups, powering their SMS interactivity, enabling their readers to enter competitions, share their views, receive puzzle clues and vote via text for the bonniest baby.
Agency
Working with agency partners, our solutions are deployed on-pack, off-pack, in-store, and on-trade.
On Pack
We were tasked with building a mechanic to maximise participation for an on-pack promotion on 40 million units of a snack brand. With the product being a snack eaten on the go, SMS was the obvious choice as the means of engagement. The call to action invited consumers to text in for the chance of winning a prize instantly. Winning entrants were texted a secure link to a website for data capture.
For this project we procured the short code consumers sent messages to, set up the technical infrastructure to receive the messages and built the instant win mechanic.
In Paper
A media client wanted to optimise the running of their SMS competitions, cluelines and sharing of reader views. Our brief was to create a technology platform allowing the media company to run and manage their SMS activity with. We built a platform that allows for the setting up and running of SMS services facilitating the easy delivery or management reporting and drawing of winners.
On Trade
To encourage trial of a new beverage, consumers were given a scratch card when they bought the drink for the chance to win tech goodies.
We created over half million unique codes that were printed on scratch cards. The cards were given out when the consumer made a qualifying purchase. Texting in the unique code on the card triggered the instant win mechanic. Entrants were sent back a message telling them if they had won, with winners being sent a secure link to a website for data capture.
Brands our promotions have powered
About Us
Back in 2012 when mobile marketing stood alone as a marketing discipline, BBA Digital was born. We built the technology to run Text To Win services for our clients and have broadened our expertise over the years to cover the full breadth of digital sales promotions.
Our technology is trusted by bluechips and FTSE 100 companies wanting to work with an experienced, reliable, detail orientated partner.
Our Core Values
Dependable
Accountable
Discreet
Robust
Testimonials
"I have worked with BBA Digital for the past 5 years. They have a great knowledge and understanding of text to win and digital promotions mechanics, coupled with a solid technology platform, they make for a rewarding team to work with."
Rob Weisz - CEO, Fonix
"BBA Digital have provided us with SMS and online service for over 5 years. Throughout the time we have worked together they have been a straightforward, reliable and accommodating partner we can rely on to give us the technical support our business requires."
Stewart Blair - Enterprise Manager at JPI Media
"I have worked with BBA Digital for the past 5 years. They have a great knowledge and understanding of text to win and digital promotions mechanics, coupled with a solid technology platform, they make for a rewarding team to work with."
Rob Weisz - CEO, Fonix
"BBA Digital have provided us with SMS and online service for over 5 years. Throughout the time we have worked together they have been a straightforward, reliable and accommodating partner we can rely on to give us the technical support our business requires."
Stewart Blair - Enterprise Manager at JPI Media
contact us
Telephone: 02039165465
Email: hello@bbadigital.com
Postal Address:
BBA Digital Ltd
Global House
Ashley Avenue
Epsom, Surrey
KT18 5AD
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